Your school website is your window to the world and often the heart of your engagement strategy. But is it working as hard for you as it should be, to attract prospective families, appear on the first page in search engine rankings and support your existing community?
We know that Search Engine Optimisation (SEO) can be a minefield, and that schools and trusts have a lot of questions about what it is, how it works and what they need to do. That's why, we've put together a useful overview of the fundamentals of SEO for schools and trusts sharing best practice advice on what you can do to improve your organic reach and rankings.
Our helpful free guide covers:
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Search Engine Optimisation (SEO)
- Search Engine Rankings
- 14 Ways To Boost Your SEO
- 301 Redirects
- Web Stats & Analytics
- Driving Organic Website Traffic
Ready to boost your school's SEO?
- Top Tips
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