In the next 60 seconds 600+ videos will be posted to YouTube, 695,000+ status updates will be made on Facebook, 47,000+ iPhone Apps will have been downloaded, 100,000+ tweets posted on Twitter and 571 new websites will have been created. Such is the power of the Internet. And it’s changing all the time.
It is not just the Internet that is changing. By 2015, more people will access the Internet from a Mobile Device, than they will a PC. With 58% of UK residents claiming to own a smartphone, the UK uses more mobile data than any other country in the world. With nearly 1 in 5 people owning tablet devices, the post-pc era really is here.
Why does this matter?
Smartphones and tablets continue to outsell PC’s. Your website is increasingly more likely to be viewed on these devices as people’s browsing behaviour change with time. To properly engage, communicate and promote your school to your stakeholders, it’s vitally important your website works seamlessly across the device spectrum. In fact, 61% of people who visit a non-mobile friendly website, will go elsewhere. If your school website is being used as a marketing tool, this is a big deal!
What can you do?
You could opt to have an App. Custom apps can often be expensive to create and manage. Many school website companies will charge hundreds of pounds for an App and even charge you for ongoing support. There is also the risk that with every new release of a mobile operating systems, your App may require further development at additional costs. At e4education though, our ‘News & Events App’ is completely free of charge to new customers.
Or you could invest in a mobile version. Mobile versions are great. Your website is optimised to aid navigation and ensure the very best experience when viewing your website on a smartphone.
Perhaps the best option though, is to opt for a new, fully responsive website, that is truly device agnostic. You’ll retain the uniqueness of the brand and design (unlike a mobile version) and the content will shift, depending on a visitors screen size, ensuring the very best experience for your stakeholders. e4education are one of the only school website providers that create and build bespoke, TRULY responsive, websites.
Tell Me More…
Contact one of our team today – just send us an email or give us a call on 0845 257 0224. When a phone rings at e4education, it always gets answered.