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What to include in your school's communication policy
Effective home-school communication between your school and members of your community; students, parents and carers is essential. But communicati...
Your school's open day: the 7 A's of attraction
Making the best first impression is crucial to the success of any open day. Once you have managed to get prospective parents and pupils to look a...
New Year's Resolutions: 12 things you should be doing with your school's marketing
With a new year or new term, your school is provided with the opportunity to start a fresh. So many of you will be thinking about your personal n...
How your school can engage effectively with parents & carers
Parent engagement is central to education. They are the ones who will continue teaching their children long after they are out of the classroom. The c...
How to be an effective leader within your SLT
A leader is best when people barely know they exist. When the work is done and the aim fulfilled, their team will say: "We did i...
10 top tips to improve your school website
Within the education sector, it's important to remain relevant and up-to-date by refreshing your website design, typically every three to four yea...
Branding: the influence of your school's identity
Branding is the story from which your school can communicate with your stakeholders. A brand is much more than just a logo; it is a set of belief...
6 reasons why your school needs a prospectus
A well-designed prospectus is an attractive, functional marketing tool for most schools. Prospective parents like nothing better than to hav...